Kar board 9th social science 33rd chapter

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        BUSINESS STUDIES
           CHAPTER - 33: 

MARKETING MANAGEMENT

I. Fill in the blanks with appropriate words.

1. The place where sellers and buyers meet to sell and buy the goods is generally called Market

ಉತ್ತರ :- The place where sellers and buyers meet to sell and buy the goods is generally called Market.

2. The market that is generally restricted to a geographical region is called Regional market.

ಉತ್ತರ :- The market that is generally restricted to a specific geographical area is known as Regional market.

3. The markets that are regulated by statutory regulations is called Regulated Markets.

ಉತ್ತರ :- The markets that are controlled by statutory regulations are called Regulated Markets.

4. Storing of goods between the time of production and the time of sale is facilitated by ware housing.

ಉತ್ತರ :- Storing of goods between the time of production and the time of sale is facilitated by warehousing.

5. The activities that pursue customers to buy the products come under the scope of Promotion mix.

ಉತ್ತರ :- The activities that persuade customers to buy products come under the scope of Promotion mix.

6. The best example for the goods sold by the producers directly to the consumer is Bata Shoes

ಉತ್ತರ :- A prime example of goods sold by producers directly to the consumer is Bata Shoes.

7. For all the brand registered products, on packages ® is indicated.

ಉತ್ತರ :- For all brand-registered products, the symbol ® is indicated on the packages.

8. The assurance of the standard quality of product to consumers is assured by quality of goods.

ಉತ್ತರ :- The assurance of the standard quality of a product to consumers is provided by the quality of goods.

II. Answer each of the following questions in a sentence or two.

9. Mention the four types of markets classified under the basis of area.

ಉತ್ತರ :-

  • Local Market
  • Regional market
  • National market
  • International market

10. What are money markets? How are they different from capital markets?

ಉತ್ತರ :- Money Market: It is a specialized market for obtaining short-term finance for business houses. E.g.: Banking systems.
Capital Market: It is a specialized market for obtaining long-term finance for business houses, generally through financial institutions and stock exchanges. E.g.: Share Market.

11. What are producers markets what are consumers markets?

ಉತ್ತರ :- Consumer market: In this type of market, goods are purchased for personal consumption.
Producers markets: In this type of market, goods are purchased for use in the further process of production.

12. What is a spot market and how is it different from future market?

ಉತ್ತರ :- Spot market: In this type of market, goods are sold to buyers on the spot where sellers and buyers agree to the sale for immediate consideration.
Future market: In this type of market, the delivery and transfer of goods take place at a later date.

13. Mention any four types of non-traditional markets.

ಉತ್ತರ :-

  • Mail order houses
  • Tele shopping
  • Virtual stores
  • Online marketing

14. What do you mean by Marketing mix?

ಉತ್ತರ :- The formulation and implementation of various methods of marketing is referred to as ‘Marketing Mix’.

15. Why is consumer protection required?

ಉತ್ತರ :- Consumer protection is required to safeguard the interests and rights of the consumers.

16. What is branding of goods?

ಉತ್ತರ :- Branding is the act of fixing a symbol, name, or letter to a product to distinguish it from the products of competitors.

III. Answer each of the following questions in about eight to ten sentences.

17. What are the functions of marketing? Explain any one function briefly?

ಉತ್ತರ :- The functions of marketing include:

  • Buying and assembling
  • Selling
  • Transportation
  • Storage and warehousing
  • Market research
  • Standardization
  • Grading
  • Branding
  • Insurance
Buying and assembling: Buying in marketing involves manufacturers purchasing goods for production or middlemen purchasing goods for resale. Assembling is the function that begins after the buying process is completed.

18. What are the main elements of marketing mix? Explain any one of them?

ಉತ್ತರ :- The main elements of marketing mix are:
1) Product mix
2) Price mix
3) Promotion mix
4) Place mix

1. Product Mix: It is a vital element of the marketing mix. While producers aim for quality, emphasis is also placed on the variety, design, packaging, color, and other specific features of the product under this mix.

19. What is the importance of marketing? How does marketing help in improvement of standard of living?

ಉತ್ತರ :- The importance of marketing can be seen in:

  • Standard of living
  • Consumer satisfaction
  • Employment opportunity
  • Resource utilization
  • International Marketing
  • Economic development
Marketing helps improve the standard of living by ensuring the availability and consumption of various types of products and services, which enhances the quality of life for people.

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